The doula scholarship program is created, to be administered by the department. The department shall do all of the following in implementing the scholarship program:

    (a) Award scholarships to eligible individuals under this act.

    (b) Promulgate rules necessary to implement this act pursuant to the administrative procedures act of 1969, 1969 PA 306, MCL 24.201 to 24.328.

    (c) Publicize the availability of the doula scholarship program, in partnership with universities, nonprofit organizations, and other persons.