SB-1181, As Passed Senate, November 29, 2018

SUBSTITUTE FOR

SENATE BILL NO. 1181

     A bill to amend 1998 PA 58, entitled

"Michigan liquor control code of 1998,"

(MCL 436.1101 to 436.2303) by adding section 610d.

THE PEOPLE OF THE STATE OF MICHIGAN ENACT:

     Sec. 610d. (1) There must not be cooperative advertising:

     (a) Between a manufacturer, an outstate seller of beer, an

outstate seller of wine, and a retailer.

     (b) Between a wholesaler and a retailer.

     (c) Between a manufacturer, an outstate seller of beer, an

outstate seller of wine, and a wholesaler.

     (2) A manufacturer, an outstate seller of beer, or an outstate

seller of wine may do any of the following:

     (a) Pay any portion of the cost of painting a truck of a

wholesaler.

     (b) Supply a brand logoed decal or advertising mat, or both,

to a wholesaler without cost.

     (c) Use the name or logo of the wholesaler of the outstate

seller of beer or outstate seller of wine in the advertising of the

outstate seller of beer or outstate seller of wine.

     (3) The name of a retailer must not appear in the advertising

of a manufacturer, an outstate seller of beer, an outstate seller

of wine, or a wholesaler.

     (4) As used in this section, "cooperative advertising" means a

jointly funded effort between licensees or between vendors of

spirits.